email email email

© PUSH Collective ®

News & Projects
PUSH joins faculty of Tractor Design School

Ken Shadbolt, co-founder of PUSH, will join the faculty of Tractor Design School as an industry teacher for the upcoming Industry Design Program in Melbourne.

Tractor is a unique design and digital school whose aim is to produce the most sought after industry ready graduates by offering a range of advanced industry programs, all of which are delivered by industry leaders in both Melbourne and Sydney.

Head of School, Simon Pemberton commented, “Tractor’s Industry Design program creates an unparalleled learning experience by teaming up with some of the most experienced and successful designers and thinkers in the country.

It’s for this reason and more we’re delighted to welcome Ken Shadbolt to the Tractor team for the inaugural Melbourne industry program. With over 20 years of experience working with some of Australia’s highest profile brands, Ken’s involvement will be invaluable and we’re really looking forward to working with him in the coming months during the program.”

Applications for the first Industry Graphic Design program in Melbourne close in April. For more information about Tractor, have a look at the official website at

Share on TwitterShare on FacebookShare on LinkedIn+1Share via email
The new MLC brand by PUSH goes live

As PUSH turns one, we are delighted to see one of our first projects go live.

MLC, part of the National Australian Bank (NAB) and one of the oldest and largest wealth management brands in the country, has been re-positioned with a new visual and verbal identity created by PUSH.

The re-launch of the MLC brand is part of NAB’s plan to excel as a supplier of services ‘for superannuation and the ageing population’, and it signals a radical departure from what MLC used to be.

A new energy, wit and thought leadership has been injected into the brand to help it engage better with consumers, financial advisers and corporate clients across a broad portfolio of products and channels. It is a new MLC that reflects the values and aspirations of a generation of Australians with a more savvy, cosmopolitan and active outlook on life.

Featuring the new identity, MLC is moving centre stage in the national debate about how Australians should plan ahead to enjoy their retirement.

Share on TwitterShare on FacebookShare on LinkedIn+1Share via email
Fiji Airways wins a ‘Best of’ REBRAND 100 Global Award

We are honoured to announce that the rebrand of Fiji Airways has been acknowledged with a ‘Best of’ Award at the recent REBRAND 100 Global Awards – the world’s most respected recognition for repositioned brands.

In partnership with renowned Fijian Masi artist Makereta Matemosi, Sally Anderson (now Creative Director at Brand Union, Beijing) and Ken Shadbolt (now Executive Creative Director at PUSH Collective) led the creative development of the rebrand, while still working at FutureBrand Australia.

David Green, Senior Marketing Manager for Fiji Airways said: “We are delighted that all the hard work behind the rebrand has been acknowledged with this award. Sally and Ken were key contributors to the development of the Fiji Airways identity, who as a part of the core re-branding team, never wavered in their desire to create something truly authentic and extraordinary for both the airline and for Fiji. Their respect for Fijian culture, and their personal commitment to the project, has helped us to deliver a proud brand identity – one that is continuing to garner recognition around the world.”

Ken commented: “We are thrilled that people from around the world have acknowledged that a truly progressive brand can be generated from the most traditional and authentic art. It has been a humbling experience to witness the pride amongst the Fiji Airways staff for their new brand and the world’s renewed interest in their country.”

A full list of the 2014 REBRAND 100 Global Award winners can be found at:

Share on TwitterShare on FacebookShare on LinkedIn+1Share via email
‘Beautiful work that works’ – PUSH’s experience goes centre stage at Pause Fest

Now in its fourth year, Pause Fest celebrates the digital world. It is “one event for the thinkers, practitioners and entrepreneurs of digital culture.” This year’s festival theme ‘Connected’ attracted a diverse selection of speakers including PUSH founders Erminio Putignano and Ken Shadbolt.

Erminio closed the ‘Masters of the Industry’ session, with a presentation on building brands in a hyper-connected world. He explained how brands should embrace a series of paradoxes, made all the more intense by emerging technological trends. Brands need to leverage big data while becoming better story-tellers, and engage more stakeholders while becoming firmer, even more polarising, in what they stand for.

Ken took to the ‘Creative Stage’ as part of a panel of five. Together with participants from BD Network, tkm9, Sixty 40 and CumminsRoss, the group discussed the topic ‘Beautiful work that works.’ The session looked to uncover the difference between commercial and artistic work, sharing opinions around a series of questions: can they come together? What does it take to make great work, and what makes great work effective? And can ugly work be effective in the right context? Emerging from the discussion was the importance of context in evaluating the effectiveness of creative work.

For more information on the festival and its contributors, have a look at the official website or the blog for all the highlights.

We look forward to the next edition of this thought provoking festival.


Photos courtesy of Pause Fest

Share on TwitterShare on FacebookShare on LinkedIn+1Share via email
See more