PUSH. We take branding further.
What do we do? The short answer is “we’re a brand consultancy”, so we do everything you’d expect a brand consultancy to do. But that’s really just the beginning.
Yes, we conduct market research; we create brand strategies, brand architectures, customer and employee value propositions; we design visual, verbal, sonic, even olfactory identities; and we orchestrate content strategies, communication platforms, and new brand experiences. But we’re also always testing new methodologies and tools, because powerful brand thinking can take us down unexpected paths. This often leads to the invention of entirely new solutions as we work together with our clients to answer their specific challenge.
After all, we’re as much defined by the questions we ask as the work we deliver. Questions like: how to transform a category? How to give a business an enduring edge? How to make an idea part of the cultural discourse? How to galvanise external and internal stakeholders around a better vision of the future?
Brands don’t live in a vacuum, they’re a key part of culture. And in a society facing extraordinary issues – from climate change, to growing inequality and a general crisis of trust – brands often are looked to for leadership.
Brands are in the spotlight and under pressure. They must generate positive results, measured by hard business metrics, and must positively contribute to shaping the culture in which they operate.
That’s exactly the kind of challenge we’re up for: we create brands that deliver tangible results by inspiring people with their usefulness, purposefulness and, yes, sheer beauty. We don’t bullshit but we do dream big.
“To be successful and to stand out in the financial sector Netwealth had to do something different. Appointing PUSH proved to be a key decision at a pivotal time for us and positioned us incredibly well for our recent IPO. PUSH has created for us a brand identity that says something truly powerful about who we are and gives us a vibrant platform to engage with different audiences – media, investors, financial planners, and staff. Our new brand captures our sense of identity and inspires us to keep innovating, growing and to be courageous.”
Joint Managing Director
Boundaries between strategic and tactical thinking are blurred in today's world of brands.
For the most part, that's a great thing. Brands can experiment like never before, they can be deployed faster, and thrive thanks to a shared sense of ‘ownership’ that involves everyone – companies’ shareholders and staff, executives and brand managers, customers and people in the street.
But too often tactics seem to prevail over strategy, creating new dangers such as the adoption of a short-term perspective, the distraction of fads, and an over-simplification of issues facing organisations and communities.
At PUSH, we believe in finding the right relationship between strategic and tactical thinking; aligning decisions with long-term consequences and initiatives that spark activation. We do both, but we’re clear that strategy comes first.
We work to fuse exactitude and imagination. Because once things are accurately understood and opportunities precisely defined, a bold leap of imagination becomes possible.
Only then, from the heights of this leap, can we get down to transforming the reality of a business. Bit by bit with great precision.
Exactitude and imagination are in constant dialogue at PUSH. Their duality is embedded in project plans, methodologies, and how we think.
It’s a philosophy that demands careful, often painstaking, examination of how brands operate. We immerse ourselves in the complexity of businesses and cultures to emerge with insights and models that frame challenges differently and more clearly. It’s our path to an ‘a-ha!’ moment that simplifies complex questions and kicks down the door to new possibilities.
The best strategies and creative ideas are born this way. They are subversively original, yet suddenly make perfect sense as the natural way forward.
“PUSH’s brand strategy ‘Impact through empathy’ have a relevance and appeal that’s truly universal and urgent in society. (…) They have inspired us to evolve the way we communicate. But the implications of this brand proposition run deeper than that. It will truly shape the reality we live in: from curricula, to our research priorities, to our choice of partnerships, and how we interact with each other.”
Vice-Chancellor and President
Australian Catholic University
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