The success of Australia’s economy over the years is due in large part to the solidity of its banks. Already with a balance sheet that is the envy of the Western world, Australian banks have pursued growth by expanding beyond the traditional boundaries of retail banking.
Their strategies have taken them into wealth management – insurance, superannuation, investment and beyond – where they have encountered significant opportunities for growth and cross-selling but also new complexities in terms of culture, channel management and brand architecture. They have had to learn how to shift from a banking model centred on transactions to a wealth management model centred on relationships, and then integrating the two.
Over the years, our team members have helped Australia’s major financial institutions seize new opportunities in their quest for growth at home and across Asia Pacific, and our know-how has been recognised by NAB. The banking group has recently appointed PUSH to evolve its brand approach in wealth management.
Our team members have worked for NAB at PUSH and previously for ANZ, AMP and People’s Choice Credit Union while at FutureBrand.