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Managing brands in the Trump era: not for the faint-hearted







By Erminio Putignano / 23 February 2017


PUSH’s Managing Director, Erminio Putignano, was invited to speak at Pause Fest 2017, a tech/business/creative conference held annually in Melbourne, and widely regarded as Australasia’s SXSW.

Erminio’s 30-minute keynote presentation delves into the potential implications for brands operating in the ‘Trump era’ – a time of increasing mistrust and conflict, but one where standing on the sidelines is not an option.

This presentation was later updated and delivered at the Brand2Global conference in Palo Alto in October 2017.






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