The project ran in close collaboration with the university’s leadership team right from the start. The first step was framing goals and challenges to overcome.
We needed a narrative that would resonate with people of different religious beliefs, or no belief at all. A narrative with increased relevance and universal appeal, yet confidently Catholic. The Catholic ethos had to be translated from a perceived barrier into a positive driver to choose the Australian Catholic University among high performing students – especially postgraduates.
It was time for ACU to step out of the shadow of bigger, more conventional universities. To do it, ACU needed to own a clear idea of leadership. No easy task given the university’s close connection to professions such as nursing and teaching, that regrettably are seldom associated with positions of leadership in our society. And this new expression of leadership would have to permeate a larger portfolio of disciplines; from the well-established faculties of health sciences, education, philosophy and theology, to new areas such as business, law and arts.