Rachel brings to PUSH a passion for intelligent ideas, a personable working style, and an obsessive lunchtime running routine.
Part of PUSH from day one, as Senior Design Director she’s helped develop our team of clever creatives delivering incisive visual and verbal identities.
Her deeply thoughtful approach to creativity won multiple awards in reframing the Australian Catholic University’s values to resonate with prospective students from all backgrounds. For PUSH’s rebrand of Perth Airport, Rachel was honoured and humbled to collaborate with a number of Indigenous and non-Indigenous artists from across Western Australia, to share their stories and convey a greater sense of place within the new Perth Airport brand.
Prior to PUSH, she spent eight years at FutureBrand, five at Interbrand, and founded her own practice, Terkelsen Design, where she worked with both established and start-up brands.
Rachel has lectured at Swinburne University, had her writing published in Desktop Magazine and, in 2018, judged the AGDA Design Awards.
For over 20 years she has put her obsessiveness to good use, rejecting mediocrity and pursuing higher creative standards for her clients.