Before discovering advertising in the early nineties, Gerard worked as a labourer, a farmhand, a gravedigger, and a window dresser.
Those first experiences of working life and his deep belief in social justice helped shape his approach to branding and advertising. He feels a responsibility to create communications that respect consumers’ time and intelligence, and to help brands be ethical advertisers and good corporate citizens.
Gerard has worked as a writer at McCann Erickson, Mojo and Leo Burnett, and as associate creative director at Samuelson Talbot & Partners and M&C Saatchi. Since 2007, he’s been consulting directly to companies and NGOs as well as to ad and branding agencies.
At PUSH, he’s shown his versatility by working across clients and categories, and collaborated on everything from place branding to organisational purpose projects.
By advocating for consumers from concept to copy, he’s helping to build stronger, more trusted brands for our clients.