16 July 2014
PUSH has been appointed by the National Stroke Foundation to undertake comprehensive market research and evolve the organisation’s brand positioning.
The National Stroke Foundation is a not-for-profit organisation that works with the public, government, health professionals, stroke survivors and carers to reduce the impact of stroke on the Australian community. It is the only national organisation focused solely on stroke.
Stroke is one of Australia’s biggest killers and a leading cause of disability. It kills more women than breast cancer and more men than prostate cancer. However, this is not yet widely acknowledged within the community. The National Stroke Foundation is undertaking the brand positioning project as part of its mission to increase awareness of the risks and impacts of stroke, and to become one of Australia’s most recognised health charities.
"With so many not-for-profit organisations competing for awareness and funding, we need to make sure our brand has its own space. PUSH will help us to understand what our customers and stakeholders think about us and where we need to take our brand in the future. PUSH have shown us their passion not just for our brand but for our cause, and we’re delighted to be partnering with them on this important project."
Matt McDonell, National Manager, Marketing and Brand of the National Stroke Foundation
PUSH is proud to help champion the National Stroke Foundation’s cause. “Listening to the stories of stroke survivors and their carers, you realise how complex and wide-ranging the impact of stroke is on people’s lives, and how vital the work by the National Stroke Foundation is. The organisation needs more recognition and funding in order to put stroke at the centre of our public consciousness and ensure prevention and support programs become ever more effective. Having a stronger brand is just another step in the right direction,” says PUSH’s Erminio Putignano.
The new appointment follows a growing involvement of PUSH in the healthcare and not-for-profit sectors. The PUSH team is already working with HCF, Australia’s largest not-for-profit health insurer, and RDNS, a leading specialist in aged care across Australasia.
