We are honoured to announce that the rebrand of Fiji Airways has been acknowledged with a ‘Best of’ Award at the recent REBRAND 100 Global Awards – the world’s most respected recognition for repositioned brands.
In partnership with renowned Fijian Masi artist Makereta Matemosi, Sally Anderson (now Creative Director at Brand Union, Beijing) and Ken Shadbolt (now Executive Creative Director at PUSH Collective) led the creative development of the rebrand, while still working at FutureBrand Australia.
"We are delighted that all the hard work behind the rebrand has been acknowledged with this award. Sally and Ken were key contributors to the development of the Fiji Airways identity, who as a part of the core re-branding team, never wavered in their desire to create something truly authentic and extraordinary for both the airline and for Fiji. Their respect for Fijian culture, and their personal commitment to the project, has helped us to deliver a proud brand identity – one that is continuing to garner recognition around the world."
David Green, Senior Marketing Manager of Fiji Airways
Ken commented: “We are thrilled that people from around the world have acknowledged that a truly progressive brand can be generated from the most traditional and authentic art. It has been a humbling experience to witness the pride amongst the Fiji Airways staff for their new brand and the world’s renewed interest in their country.”
A full list of the 2014 REBRAND 100 Global Award winners can be found at: rebrand.com/2014-showcase.