‘Beautiful work that works’ – PUSH’s experience goes centre stage at Pause Fest

03 March 2014

Now in its fourth year, Pause Fest celebrates the digital world. It is “one event for the thinkers, practitioners and entrepreneurs of digital culture.” This year’s festival theme ‘Connected’ attracted a diverse selection of speakers including PUSH founders Erminio Putignano and Ken Shadbolt.

Erminio closed the ‘Masters of the Industry’ session, with a presentation on building brands in a hyper-connected world. He explained how brands should embrace a series of paradoxes, made all the more intense by emerging technological trends. Brands need to leverage big data while becoming better story-tellers, and engage more stakeholders while becoming firmer, even more polarising, in what they stand for.

Ken took to the ‘Creative Stage’ as part of a panel of five. Together with participants from BD Network, tkm9, Sixty 40 and CumminsRoss, the group discussed the topic ‘Beautiful work that works.’ The session looked to uncover the difference between commercial and artistic work, sharing opinions around a series of questions: can they come together? What does it take to make great work, and what makes great work effective? And can ugly work be effective in the right context? Emerging from the discussion was the importance of context in evaluating the effectiveness of creative work.

For more information on the festival and its contributors, have a look at the official website or the blog for all the highlights.

We look forward to the next edition of this thought provoking festival.

Photos courtesy of Pause Fest

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