The new brand strategy is centred around the brand idea ‘Nexus of Possibilities’. It expresses a new vision: Perth Airport wants to be Australia’s Western hub – connecting lives, businesses and communities to a world full of possibilities.
The idea of the ‘Nexus of Possibilities’ allows the airport to take on more responsibility as a driver of growth for Western Australia. It opens the door to a celebration of the can-do spirit, natural wonders and rich history of the state – starting with its extraordinary Indigenous culture.