27 August 2020
Winners have been announced in the LogoLounge Book 12 competition with three of our brandmarks selected for inclusion: NetWealth, Macquarie University and EstimateOne.
Netwealth was created with an entrepreneurial spirit to challenge the conventions of Australia's financial services. They help customers spot trends that matter and see wealth differently. The brandmark consists of a stylised wordmark and the 'Window' symbol expressed in a flexible colour palette conveying that, through Netwealth, clients discover a brighter future. Designed to be responsive, the wordmark collapses to 'nw' with a shortened symbol.
Macquarie University was founded in the ‘60s to challenge the education establishment. The Macquarie lighthouse, Australia’s longest service lighthouse, was the original symbol for the university but had been removed from the brandmark over recent years. In 2014, as part of an overhaul of the university’s brand identity, PUSH brought it back and re-interpreted it through a contemporary lens. It is a symbol of the support and encouragement that the University provides to all students and staff so they can venture into unknown territories of intellectual enquiry with great confidence.
EstimateOne is a digital disruptor of the commercial construction industry, connecting head contractors, subcontractors and suppliers to help them find, win and deliver more work. A wordmark stylised with pipe-like forms and a symbol comprised of three horizontal lines stacked progressively forward shows EstimateOne always a few steps ahead; providing users with what they need to think strategically, act fast and grow. The brandmark comes alive through motion and interaction, revealing hidden dimension and reconfiguring into various icons.
The brandmarks were chosen from nearly 42,000 entries representing 61 countries and reviewed by a pre-eminent panel of international jurors.
Launched in 2002 by corporate identity designer Bill Gardner as a way to search for logo inspiration, LogoLounge has grown into a design institution – a repository of over a quarter of a million searchable brandmarks, a much-anticipated annual Trend Report, articles, news and its annual Book competition – arguably the largest logo design contest in the world.
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