As much as we believe that positive business outcomes are the ultimate proof of a project’s success, we must admit that it’s also nice to have our work recognised with international awards.
So, we are chuffed to announce that PUSH has been awarded two gongs at the 2020 REBRAND 100 Global Awards – a ‘Distinction’ award for our work with Perth Airport and a ‘Merit’ award for our rebrand of the Australian Catholic University. These awards are the highest recognition for excellence in brand positioning and are fiercely contested by some of the world’s best brands.
"The new Perth Airport brand has captured the essence of what we aspire to be – a strong advocate and champion for Perth and Western Australia. The power of the new brand is that it speaks to where we have come from and where we are heading to, giving our team pride in what we have achieved to date and inspiration for what we can become. This award is a great recognition of what has been achieved with the new Perth Airport brand."
CEO, Perth Airport
From the outset we knew that the rebrand of Perth Airport was going to be one of those special projects. Our team saw an opportunity to challenge expectations of what an airport brand can and should be, and we wanted to push against the generic experiences that characterise so many airports.
To capture a genuine sense of place, we collaborated with a diverse range of artists, including some extraordinary Indigenous artists, from across the State to express their personal perspectives on what makes Perth and Western Australia such a unique experience. These artworks really are the hero of the new identity and have allowed the airport to communicate with a beautiful distinctiveness.
We are also thrilled to add a Rebrand 100 ‘Merit’ Award to a rather long list of industry acknowledgements for our work for the Australian Catholic University.
This project provided us with a really interesting challenge: what is the role of a Catholic university in an increasingly secular society? The answer took us into a brand strategy centred around the idea of empathy – deeply Catholic yet truly universal. This perspective has resulted in an extraordinarily rich and purposeful design language.
Check out the full list of the 2020 REBRAND 100 Global Award winners at